The regional American hypermarket chain retailer headquartered in Walker, Michigan, Meijer is proving that the annual shopping holiday season is not just for the United States major retailers when it comes to Black Friday deals.
The Midwestern-based retail chain firm, with 213 mortar-and-brick stores in a five state presence (namely Michigan Illinois, Indiana, Ohio and Kentucky), was listed in fourth place on the best retailers in an analysis of 2014 Black Friday ads that was surveyed by WalletHub.
The personal finance social network stated that the gathered data and analysis are purely based on a survey of 5,525 deals from this year’s Black Friday ad scans of twenty-two (22) of the major retail chain companies in the United States. The results show which amongst of the retailer is offering deepest discounts by category. However, it doesn’t include which of the retailers offers the cheapest price on a certain deal like a PS4 Bundle or a Xbox bundle, or iPad Air 2.
While Meijer has an average of 52-percent discounts on its items, the department retail chain giant JCPenney tops the list with an average discount of 65 percent and followed by another department retailer Macy’s as well as Rite Aid with an average discounts of 54- and 53-percent, respectively.
The third largest retailer Target ranked at the 14th spot, with an average discount of 35.6 percent, while the largest retail corporation Wal-Mart and consumer electronic retailer Best Buy came in 18th and 19th, which offers an average price-cut of 32 percent. Overall, the average discount of the 22 American retailers is just 39-percent.
According to WalletHub, Meijer has a massive discounts jewelries, in which it nearly tying with Kmart and beating JCPenney, which came in third place.
The Walker-headquartered retailer came in fifth for its steep discount on toys with a total of 33-percent, and less than a half-percent behind Target. Kohl’s is leading in the category with 48-percent discount. Meijer also bagged the fifth spot in the furniture discounts, which is 48 percent.
This year’s shopping holiday season, from November and December, the National Retail Federation (NRF) released a retail sale data report which it estimates that the total retail sales will skyrocket to around $616.9 billion, an increase of around 4.1-percent from nearly $592.7 billion back in 2013. Furthermore, more and more shoppers are planning to participate on Black Friday in 2014 than the previous years. With two-thirds are planning to shop, according to Accenture’s latest Holiday Shopping Survey, compared with 55-percent last year and 44-percent back in 2007.