The China-based messaging app company wishes to continue its aim to give Filipinos an on-the-go platform to update them about ZALORA’s latest products directly on your fingertips and to extend exclusive newsletter about fashion, promos, and exclusive content to its mobile app users across the country, which has over 15 million visitors per month.
“As Filipinos lead more mobilized lifestyles, WeChat wants to help boost brands by providing them a mobile platform to further expand their enterprises. Aside from supporting retailers, this kind of setup can also open up a new business model for those in the wholesale industries.”
– Mr. Justin Sun, the Senior Director of Business Development and Operation at Tencent, the company behind the WeChat app.
Furthermore, Paulo Campos, Co-Founder and Managing Director of ZALORA Philippines said, “Our partnership with WeChat is a natural fit. With this mobile messaging leader at the helm, ZALORA can stay connected with shoppers and ensure that they remain up-to-date with all of our latest offerings.”
With WeChat’s new tie-up with ZALORA, the latest fashion story is now made as easier as a snap — whether through the use of voice, video, photo and text messages. This is convenience and up-to-the minute updates at their finest.
WeChat users will benefit in this new venture between the two giant companies, which offers dresses from collective.com for up to 60% off exclusive for the messaging app users.
Most people would be familiar by now with the advantages of using an innovative mobile app and online store on their own. There is therefore every reason to believe that consumers can look forward to more advantages from the WeChat and ZALORA partnership. We can now start with considerably discounted quality RTW (ready-to-wear) products.